About Us

Project Max aims to build a movement whose goals is to fight racism, antisemitism, and intolerance through sports, leveraging advanced technology and the support of professional athletes.

Building bridges with Sports
We believe sports build bridges among people and is the perfect vehicle to spread the values of inclusion and diversity. 

Fighting Intolerance at the source
We know that social media, responsible for the global rise in intolerance, can also be utilized, using the right technology, to fight intolerance at scale. 

Co-Founded by Maccabi World Union – The longest running Jewish Sport Organization
Maccabi World Union is the largest and longest running Jewish sports organization spanning over five continents, in 80 countries, 450 clubs, and 450,000 members.

Co-Founded by Sighteer – To leverage unique AI technology
Sighteer is a high-tech company that provides large scale, global awareness projects on the web and in the metaverse based on its proprietary artificial intelligence platform.